Retailers rank Ultimate Technology #1 in Service & Support for second straight year in RIS News Leaderboard Survey

Awarded three of six #1 rankings in POS Systems Category for Delivering Excellence in Retail Technology

September 11, 2007, Rochester, NY – In the second annual RIS News Hardware Leaderboard Survey, Ultimate Technology was ranked #1 by North American retailers in three of six customer satisfaction categories. The 2007 Hardware Leaderboard results were derived from over 200 surveys completed by North American retailers across all retail segments. The intent of the study is to measure customer satisfaction of retail technology providers in six categories – POS Systems, Peripherals, Kiosks, Networking, Back of Store, and RFID. Ultimate Technology was assessed in the POS Systems category and was ranked #1 in Service & Support; #1 in Product Innovation and #1 in Product Reliability.

Greg Buzek, President of IHL Consulting Group and POS industry expert had this to say of the 2007 RIS News Leaderboard results: “Congratulations to Ultimate Technology as retailers have once again ranked them #1 in service and support for the second year in a row. In the highly competitive POS industry retailers continue to recognize Ultimate Technology for providing solid, reliable products with the highest level of customer focus and responsiveness.”

Sam Villanti, President and CEO of Ultimate Technology said, “We are very pleased to once again be recognized by retailers as being the #1 provider of service and support in the POS market. In a world of commoditized hardware offerings we continue to differentiate ourselves by providing the highest level of service and support in the industry. Our industry experts are regularly helping retailers improve their store operations and minimize their costs. As a result, Ultimate Technology continues to achieve record growth and increased market share of our POS solutions.”

The 2007 Hardware Leaderboard survey results are circulating with the July issue of the leading retail publication – RIS News and can also be found on their website at www.RISNews.com.

About Ultimate Technology
Since 1988, Ultimate Technology has deployed and serviced over 300,000 store-level POS installations for leading retailers in North America. Ultimate Technology goes beyond offering retail-hardened products by delivering a range of POS services that ensure customer success throughout the entire POS lifecycle. Every year more retailers discover the flexibility, convenience, and cost benefits of our full service POS solutions.

For more information about Ultimate Technology’s world-class portfolio of point-of-service products and support services visit www.ultimatetechnology.com.

For more information, contact Kathy Manners, Marketing Communications Specialist, at 585-742-5245 or by e-mail at mannersk@ultimatetechnology.com