Alumni Hall Stores Selects UTC RETAIL Software Solutions to Enhance Customer Experience and Reduce Operating Costs

Rochester, January 8, 2009 – UTC RETAIL™, a leading provider of retail management solutions including software, hardware and professional services, announces the deployment of UTC RETAIL Merchant, a multi-channel enterprise solution and UTC RETAIL Gift Card by Alumni Hall Stores. Alumni Hall Stores designs and sells its own brand of college fashion and sports apparel. The specialty retailer, located primarily in the southeast, was challenged with inaccurate inventory reporting and poor support which negatively impacted the customer experience in their stores. Alumni Hall Stores needed a partner who could provide a robust replacement solution and responsive support to help solve these critical business challenges – and UTC RETAIL was able to deliver.

"UTC RETAIL Merchant provides us with up-to-date inventory data so that we can make solid purchasing decisions based on what is selling and where it is selling," said Jeff Goodfriend, President of Alumni Hall Stores. "The promotional pricing manager tool within UTC RETAIL Merchant is easy and flexible to use allowing us to efficiently manage our complicated promotions. Additionally, the UTC RETAIL Gift Card program is an affordable way for Alumni Hall Stores to provide gifting for college students and alumni while avoiding costly transaction fees inherent in other gift card programs."

"We are very pleased to be working with the Alumni Hall Stores to ensure that they have an integrated software solution that meets their needs across their enterprise including POS, inventory and promotion management, and customer loyalty. Alumni Hall Stores is the ideal SMB retailer to take advantage of our Merchant software package coupled with our low cost Gift Card program," said Victoria Rose, UTC RETAIL's VP of Sales. "We offer the lowest total cost of ownership of all gift card solutions on the market today and open up customer loyalty programs for retailers who might not otherwise be able to afford them."

About UTC RETAIL™
UTC RETAIL is a leader in providing seamlessly integrated retail management solutions including software, hardware and professional services to the specialty retail market. Our retail software solutions include Multi-Channel Enterprise and Merchandising, Store Automation, Planning, Loyalty and Retail Management enabling specialty retailers to increase sales, lower costs and build competitive advantage. In addition to best in class software solutions, UTC RETAIL provides a complete set of branded hardware solutions and comprehensive professional service offerings, providing retailers a single point of contact and accountability for all of their retail management solutions. We're UTC RETAIL. We're retail solution experts. It's all we do and we do it better than anyone else. For more information on UTC RETAIL, visit www.utcretail.com

About Alumni Hall Stores
Alumni Hall Stores, headquartered in Knoxville, Tennessee, began in 2005 and now has twelve stores located in Tennessee, Georgia, Alabama, Virginia, North Carolina, and Kentucky. The company was founded as a retailer that would offer sports apparel representing multiple colleges and universities. Their mission is to give fans, a new fashion-inspired way to look great on game day or a night out with friends. Alumni Hall Store sells collegiate licensed apparel with a distinct flair, celebrating what makes each school a special place to former students and fans. . Alumni Hall offers great fashion options including brands such as Cutter & Buck, Ralph Lauren, Chip and Pepper, Nike, Adidas and many more.