UTC RETAIL CRM is a customer loyalty solution that gives you a greater understanding of your customers by capturing their shopping patterns and preferences. This comprehensive program helps you build closer relationships with customers by gathering information to target customers individually based on distinct details like birthdays, favorite brands, and optimal price ranges.
Use UTC RETAIL CRM to:

• Understand your customers better


• Improve customer loyalty


• Increase sales

UTC RETAIL CRM gives you the tools to design customized programs to increase loyalty and sales through special offers, direct marketing promotions, referrals, and add-on purchases. It works as a complementary module to our UTC RETAIL Gift Card Solution to provide comprehensive customer information and promotion management.
UTC RETAIL CRM:

• Provides a data analysis of customer sales information, enabling you to capture information on first-time customers and inactive customers, brand preferences, and discount vs. full-price shoppers.


• Provides special offers based on purchase frequency, such as dollars on a loyalty card or a free gift card.


• Builds special promotions and creates campaigns that are easy for sales associates to implement and track.


• Contacts customers when favorite products or brands arrive or sends birthday offers.


• Develops scripts in your customer profiles that flag preferences—special dates, favorite brands, colors, and sizes—to alert cashiers to opportunities at the point of sale.


• Creates personalized communications like thank you letters, invitations, and greeting cards to build more intimate relationships with your customers.


• More. (Product Specifications)

With all these powerful capabilities, UTC RETAIL CRM makes it easy for your sales people to maintain contact with customers by creating campaigns, tasks and reminders, as well as track the return on investment.